Aikido is a consumer good. If we want the art to continue, not only must we make it relevant, but also we need to capture market share. That requires sales. As soon as I hear sales, I hear John Cusack in Say Anything. But the reality is, Aikido has to be sold. Which means you have to createContinue reading “SELLING AIKIDO”
Category Archives: Reference Materials
DO WHAT DOES NOT COME EASY
Read through these posts and a recurring theme, a lietmotiv, should emerge: what is the most effective way to teach, and the corollary, how do we learn? There are numerous rules of learning. Malcolm Gladwell popularized the metric that it takes 10,000 hours to perfect a skill in Outliers (2011). That magic number implies a hugeContinue reading “DO WHAT DOES NOT COME EASY”
SITUATIONAL AWARENESS
Recursive attention: we pay attention to what others pay attention to. Think of any accident. Crowds form in part because when one person stops to watch, that attracts more people – the size of the group paying attention to the event increases the percentage that others will also pay attention. Inextricably related to what attracts our attentionContinue reading “SITUATIONAL AWARENESS”
Protective Arts 