Josh Gold is doing a yeoman’s job at keeping Aikido Journal (AJ) both timely and relevant (including an article by our own Mulligan Sensei). Nevertheless, the devaluation of Aikido’s currency is pronounced and continuing. The 2019 (pre-Covid) results of a AJ survey show that the typical Aikidoist is older (81% > 40 years), white, male,Continue reading “SELLING AIKIDO 2”
Tag Archives: Sales Funnel
SELLING AIKIDO
Aikido is a consumer good. If we want the art to continue, not only must we make it relevant, but also we need to capture market share. That requires sales. As soon as I hear sales, I hear John Cusack in Say Anything. But the reality is, Aikido has to be sold. Which means you have to createContinue reading “SELLING AIKIDO”
Protective Arts 